Your information privacy is important to us. We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the website on which this policy is posted (“Site”) and related services offered through the Site (“Services”). This Privacy Policy applies to all users of the Site and Services. This Privacy Policy is specific to this Site—it does not apply to any of our other websites or other online or offline services provided by us.
BY USING THE SITE OR SERVICES, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.
- Personal Information We Collect We may collect the following categories and types of “Personal Information”:
We do not sell, rent, trade, lease, share, or otherwise disclose your Personal Information to third parties for their marketing, advertising, or independent business purposes.
Contact Information: your first and last name, mailing address, email address, and phone number; Other identifying information: IP address, social media usernames, passwords and other security information for authentication and access; Financial Information: credit card, debit card and bank account information; Demographic information: gender, age, employment information and salary information; Geolocation data; Internet or other electronic activity: your browsing, search, and click history, including information about how you navigate within our Site and Services and which elements of our Site and Services you use the most; Commercial information: products or services purchased or viewed on our Site; Audio and visual information: your videos and photos; and Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.
- How We Use Personal Information We may use your Personal Information for the following categories of use:
Transactional Purposes: We may use your contact information, financial information, and commercial information to:
- Receive, process, confirm, send and track your order, subscription or registration;
- Communicate with you about your order, subscription or registration; and
- Process any subscription or registration you make to one of our Services.
Analytical Purposes: We may use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics.
Marketing and Promotional Purposes: We may use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data and inferences to:
- Inform you of our new products, services and offers;
- Provide you with targeted advertising;
- Run contests, promotions and sweepstakes;
- Provide you with our loyalty program including earning points and awarding and redeeming certificates; and
- Provide you with other information from and about us, including personalized marketing communications.
Maintenance and Improvement of the Site and Services: We may use your contact information, commercial information, and internet activity and browsing history to:
- Provide you with the Site and Services, including to send you alerts about your account;
- Handle your customer services requests; and
- Help us diagnose technical and service problems and administer our stores, the Site, and the Services.
Review and content creation purposes: We may use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our Site and Services and on social media.
Security and Fraud Prevention: We may use your contact information, other identifying information, commercial information, internet activity and browsing history, and inferences to protect the Site and services, our company, and others and to prevent fraud, theft and misconduct.
Legal and Other Requirements: We may use your personal information to comply with legal requirements or when necessary to provide to our lawyers, accountants or other advisors. We may also use your personal information for other purposes for which you have consented to. This may include for a secondary purpose that is related to a purpose for which we collected it, and for which you would reasonably expect us to use your information for.
- Sources of Personal Information We may collect Personal Information from the following sources:
We collect information directly from you. We may collect contact, demographic and financial information directly from you including when you fill out a form on our Site, sign up for communications from us, or ask us to contact you. The information that we collect depends on the nature of your interactions with us.
We collect information from our Service Providers. We collect information from our Service Providers that collect certain Personal Information from or about you on our behalf, such as analytics, hosting, storage, and support services. These providers are only permitted to use your information to provide services to us and are prohibited from using it for their own independent purposes.
We collect information from other third-party sources. We may also collect information about you from third-party sources, including publicly available information or when you connect third-party services.
We collect information from you passively. We may collect internet or other electronic activity passively using tools like browser cookies and similar technologies.
- Categories of Third Parties We Share Personal Information With
We do not share your Personal Information with third parties for their own marketing or independent use.
Service Providers From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). We may contract with Service Providers to provide services such as hosting, maintenance, data storage and management, analytics, and marketing support. We only provide them with the information necessary to perform services on our behalf. Each Service Provider must use reasonable security procedures and is prohibited from using Personal Information for any purpose other than providing services to us.
Our Affiliates We may share Personal Information with affiliated businesses under common control where they are acting as Service Providers or where required by law.
Corporate Transactions If we merge, are acquired, or sell assets, Personal Information may be transferred as part of that transaction.
Compliance with Laws and Law Enforcement We may disclose Personal Information when required by law or when necessary to protect rights, safety, or prevent illegal activity.
Privacy Notice Specific to Mobile Messaging WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, SHARE, OR OTHERWISE TRANSFER ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY FOR THEIR MARKETING OR COMMERCIAL USE.